I love a good sales funnel. They’re the BEST way to consistently bring more people onto your email list – so you can nurture your relationship, add value & convert them into buyers.
{Video below – scroll down if you’d rather watch than read!}
And if you believe marketing is simply about helping people – as I deeply believe – then sales funnels are a powerful way to connect with your audience & build trust.
Marketing’s not about who can shout the loudest any more. It’s not about interrupting people; stealing their time & or making over-exaggerated promises.
Instead, it’s about finding new ways to help & serve your audience. To help them solve the problems they’re facing. To make their life easier & help them move one step closer towards the things they really want (whether that’s more time, more money, better relationships or the other deep motivations that drive us all).
When you adopt this marketing mindset, everything gets easier in your business & a whole lot more fun!
You know your audience & your ideal clients. You know their pain points; what keeps them awake at night & what they’re struggling with.
And when you make all your marketing about providing the answers to these problems – creating resources; talking about them in your blogs, emails, social media content & videos – it feels amazing. You’re doing some actual good in the world. And when people engage & are grateful for your help, you get these little endorphin boosts & the movitation to do more & more.
You attract more of your ideal clients to you – the people who value what you do & are happy to pay for it – because they ‘get’ you. They get to know you; like you & trust you, as someone who can help them.
Of course, you have to ask them to buy! Marketing has to drive sales. But when they ARE ready to buy, it’s you they’ll choose. Because it’s you that’s put your time, energy & soul into building those relationships.
It’s not a quick win. But it works. It works for us; for our clients; and for every other business out there, who knows this already.
And this is where sales funnels come in.
The beauty of a sales funnel is that you build it once – and it’s there forever, to consistently build your list.
Once you’ve created the first funnel, you can easily replicate & edit the lead magnet, landing page & automated sequence, to do it again & again.
I don’t know if you have a sales funnel (or several) already? Maybe you do, but it’s not performing as well as you’d like? Or maybe you have no idea what a funnel even is?
There’s a lot of ‘gurus’ & rah-rah crap on social media about funnels at the moment. But in truth, they’re very simple:
- Create something that helps solve a problem for your audience (a downloadable PDF; video masterclass etc)
- Create a landing page, where people can enter their name & email to get access to your freebie
- And then create a series of 5 x emails, where you begin to immerse them in your world, build trust and ask them to buy.
It blows my mind that you can do all this for FREE.
Canva is free, to create your PDF. YouTube is free, to create a video. MailerLite or Mailchimp are free, to build your landing page, send your emails & manage your list. Social media is free, to get it out there to the world.
Of course, you can make your funnel as complex as you like (adding ‘trip wires’ and other stuff). You might need to run Facebook ads etc, to promote it. BUT in reality, they really can be very simple.
Actually, simple is best. Build a very simple funnel first, test it & get it working. And THEN you can always go back in & add more stuff in.
There’s no point investing hours of your life to create a complex, shiny funnel if your basic offering isn’t what your audience wants.
And Facebook ads are really just paid content. If people who already know you don’t want or engage with your freebie, there’s little point putting ad spend behind it (unless it’s to try & reach a whole new type of audience).
So! Grab a notebook – here’s the full LIVE session from our Facebook group, The Copywriting Project.
It’s all about:
- How to come up with a ‘lead magnet’ (freebie!) that your audience really wants;
- How to create your funnel (a bit of tech);
- Writing your email nurture sequence;
- And how to get more people into your funnel!
Skip to 1m 30s to forward through the intro chat 🙂
There’s a FREE Cheat Sheet that goes with this session too – the simple, proven structure for writing your nurture email sequence.
To grab your copy, just come over to your (free) Facebook group, The Copywriting Project & you’ll find it there (under ‘files’ – no opt-in required, ironic as we’re talking funnels!).
So! It was a super popular session in the group. And I do hope it’s been a tiny bit helpful for you, too.
I bang on about this stuff like every week – from copywriting basics to getting through the ‘dip’, when it feels like no-one’s reading; no-one’s watching & no-one’s listening to you.
So for more like this, do come join us. It’s turning into a lovely community of people like us & we’d LOVE to welcome you in.
And yes – I do know funnels are a bit of work. BUT when you see more & more people coming onto your email list every day, it feels amazing. They’ve put their hand up & they’re interested in what YOU have to say. Compared to relentless cold ‘hustling’ – who wouldn’t want that?!
Until next time
Tell My Story 